The opportunity

Kenra Professional serves the hair care industry with high-performance and high-quality products. To take how-to videos to the next level and educate professional stylists on its new line, Simply Blonde, Kenra Professional partnered with Rapt Media to launch "Stylist Eye," an interactive education video that teaches users how to apply products correctly.

The partnership

The interactive experience of "Stylist Eye" lets participants learn at their own pace and allows them to choose their own path. This is the first in a series of interactive experiences that educate consumers and stylists on Kenra Professional products.