The NYPD came to employer brand agency Symphony Talent, formerly Hodes, with an existing video that had great value and content but was getting a very low number of views. The video, which highlighted a tour of the precinct, was almost 15 minutes long – far beyond any video length best practices. Symphony Talent used Rapt Media’s interactive platform to break up the video into short, digestible segments and include a front-end menu. The user is now able to take a tour through the NYPD interactive precinct video at their own pace, accessing only the information that interests them.