How Samsung used interactive video to educate customers

The opportunity

The Galaxy S6, Samsung's flagship phone, received rave reviews when it launched in spring of 2015. Reviewers loved the phone's camera, which Forbes named "The Camera That Beats The Apple iPhone 6." Needless to say, the S6's camera is a powerful beast. For most users, the basic features of the phone's camera app are enough, but there are a plethora of other amazing features to explore.

The partnership

To make it easier for S6 owners to get the most out of their camera, Samsung teamed up with marketing agency Insider Marketing to create an interactive product training experience. Because the video is interactive, customers can navigate the in-depth experience and select the features they're most interested in learning about, such as shutter speed, auto HDR, tracking autofocus, interval shots, wide-angle selfies, and video-specific features such as UHD mode and slow-motion.